Get even more mileage out of your wrapped vehicles

Even though installing vehicle graphics on a company car, van, or truck is one of the best decisions you can make for your business, owners and marketing teams often need convincing. They’re unsure if it will attract business, or they worry it will cost too much. Maybe they think no one would even see the graphics. But, when vehicle graphics are done right, they give a company an air of competence and professionalism, increasing brand confidence from both current and potential customers.

One of the most common questions about a vehicle graphic is, “Is it affordable?” If you have any marketing budget at all, the answer is a resounding “yes” because every vehicle you wrap can exponentially increase the reach of your brand. Even if you have the funds to wrap just one vehicle, that can make a huge difference. Just be sure to wrap the most driven and prominent one.

Let’s calculate the CPM for what that might cost. A CPM, or cost per mile, represents a client’s cost for one thousand views:

• An average vehicle is seen 30,000 to 70,000 times a day. For the case of this example, let’s take the average and assume your vehicle will be seen 50,000 times a day. Over five years, that vehicle will be seen a whopping 91,250,000 times. (Source: Geopath)
• The average price for a full vehicle wrap, including installation, is $3,000 (partial wraps and spot decals run less).
• That means, over a five-year run, you’ve paid about 0.00003 cents per view. To pay a full penny, your car has been seen more than 30,000 times.

Now compare those numbers to the cost of a billboard:

• According to the Outdoor Advertising Association of America, the average billboard ad is seen 100,000 times per month.
• The average billboard costs $1,000.
• That means, over a five-year run, or 6 million views, you’d pay 0.00017 cents per view. It may not sound like a lot, but that’s more than 450 percent more per view than you’d pay for the vehicle wrap.

Get even more mileage out of your wrapped vehicles

There are more ways than simply driving about to assure your wrapped vehicles get seen:

• Take photos and videos of your vehicle, and post them to social media. Use them in print advertisements. Add photos to your website.
• Take your wrapped vehicles to events. The more people, the better! In addition to work-related travel, think about non-professional gatherings, like a Little League game or festival.
• Park your vehicle in a prominent spot, such as at a busy intersection instead of near your store’s entrance or on the street instead of inside a parking garage.

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